
About Us
WFP Michigan was created in 2021 to bridge the carrier distribution model to the broker distribution system. The client comes first and our communication strategy partners with the community, local businesses, carrier reps, and health brokers. Walter Financial Partners is backed by experience, dedication, and loyalty to our clients and partners. We enhance the insurance experience by making it relatable to the business owner and employee.
Our Insurance
We specialize in custom life and disability programs to help business owners protect their human capital. We Design Employee benefit programs that enhance the mission of the company. We Partner with Small Businesses, Large Companies, Entrepreneurs, Insurance Agents, and Brokers to streamline the client experience.
What We Do / How We Do It
We implement new coverage to compete against existing coverage to increase benefits and reduce premiums.

Client Partners
We value our current and future clients by providing world class service. If you’re working with us or interested in enhancing your current strategy; we can help.


Broker & Carrier Partners
If you’re a broker or interested in becoming a broker, we can help your strategy to efficiently drive revenue.


Claims & Billing
Don’t waste your time on 1-800 numbers or playing phone tag with your mega carrier rep. We do the heavy lifting for you.

Frequently Asked Questions
Why work with a broker like WFP instead of a carrier rep?
WFP works for you and not the insurance company. We show you our research findings and help you every step of the way.
Doesn’t my Health Insurance Broker do this?
Yes, most health insurance brokers are “testing the waters” with voluntary benefits because they spend so much time on containing the cost of health insurance. Many of the health brokers in the underserved Michigan Market look at this as an “after thought.”
We’ve had the same carrier in place for years and are scare to change. Why would we switch?
Many clients expresses the same sentiment at first. We just ask for the meeting to show you the process. Nobody loses coverage and participation increases because of the value. We stretch those insurance dollars to go further for our clients. Many people enrolled are unaware of what they’re actually paying for.
Markets
- Michigan Society of Human Resource Managers
- Detroit SHRM Oakland Macomb County SHRM
- Livingston County SHRM
- Greater Lansing SHRM
- Greater Grand Rapids SHRM
- Michigan County Road Association
- Grand Rapids Economic Club
- Capital Area Manufacturing Council
- Brighton Chamber of Commerce
- Clarkston Chamber of Commerce
- Fenton Chamber of Commerce
- Flint Erica Chamber of Commerce
- Huron Valley Chamber of Commerce
- Lakes Area Chamber of Commerce
- Lansing Chamber of Commerce
- Waterford Chamber of Commerce

Why Clients Trust Us
20 Years of Experience, Easy to Work With, No Pressure, Trustworthy, and Excellent Customer Service. We take pride in helping families when they’re in a time of need.
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